Graphic Design

Public Libraries of Rio

Visual identity

The State Public Library of Rio de Janeiro needed a visual identity for their publications and a way to show the concepts of the library for employees. 

The platform

We also created a concept of a platform that works as a game to stimulate the interest in reading and learning and exposing teenagers to new concepts, according to their identity profile.

The theme of the game is the Universe. It's created as a platform that allows users (e.g. teachers, students) to create new game versions
A gamer profile is essential to this concept: it guides and exposes them to content that is symbolically related to them
The game phases were based on the Hero Journey
There's also a taxonomy for how to connect symbolic aspects of the game to the library material that they will get exposed to.

All Recent Work