This publication is about why and how to use gamification for businesses. After several consultancies on how to engage employees and customers, how to improve the meaning of repetitive tasks, and how to add value to products and services, we wrote this book to share some of our experiences. There are several cases and a chapter with instructions on how to implement a gamification project yourself. Co-written with Bruno Medina.
Gamification, Inc: recreating companies through games. Available for download at gamificationbook.com
Gamification, Inc: como reinventar empresas a partir de jogos. Download disponível em livrogamification.com.br